For Your Consideration

Let's get real about the state of branding today. We're not afraid to challenge the status quo, question conventional wisdom, and spark a little debate.

Content creation is a craft—and, like any craft, you get what you pay for. That doesn’t mean you need a million-dollar budget to see results.

I remember talking to editors early in my career, anxiously asking “Am I being too salesy here? Are these product plugs too heavy-handed?”

Churnalism creates a race to the bottom where brands, agencies, and readers all lose.