About Motormouth

Brand storytelling with bite (not just bark)

Welcome to Motormouth, you glutton for punishment.

Yes, it’s another newsletter. But before you instinctively reach for that back button (we see you), let's be clear about what this is. And more importantly, what it isn't.

We’re not here to coddle your ego or regurgitate “10 Tips for Branding Bliss.” We’re here for the jaded, the disillusioned. The square pegs in the round holes of corporate life. The writers who’ve been told to "tone it down" so often they’re practically mute. Motormouth is a support group for troublemakers ready to push boundaries and write copy that punches people in the gut. (Metaphorically, of course. We can’t afford the lawsuits.)

Our mission (because apparently we need one of those)

We believe words can change the world—but only when they're real, raw, and unapologetically authentic. Motormouth is on a mission to:

Liberate brand writers from the shackles of corporate jargon
Gather a tribe of creative misfits who dare to write differently
Drag the entire industry kicking and screaming into something that resembles relevance

What we're about

Shattering the status quo: We call out the bullshit, challenge the sacred cows, and occasionally tip over the entire barn of brand communication.
Cultivating authentic voices: We help writers rediscover their personalities, even if (especially if) they're a little weird. Your brand voice doesn't need to be louder, it needs to be you-er.
Fostering fearless creativity: Failure is just success in disguise. We'll help you fail bigger and better.
Building a tribe of troublemakers: We connect rule-breaking creatives from around the globe. Revolution is better with friends.
Inspiring real change: One audacious piece of copy at a time, we're staging an intervention for bland brands everywhere.

What you’ll get

Every Friday, we’ll land in your inbox like a party crasher you didn’t invite but secretly wanted. Expect:

Brand Autopsies: We dissect the icons, the upstarts, and the trainwrecks. Learn what works, what doesn't, and why.
Real Profiles & Brand Stories: Forget sugar-coated exec interviews. We chat with the real rebels—the copywriters, strategists, and creative misfits who aren’t afraid to spill the tea (and occasionally, the entire kettle).
Extra Spicy Takes: Our unfiltered opinions on the state of branding and marketing. SPF 50 recommended.
Actually Useful Advice: Each issue includes at least one tactic you can apply immediately to improve your writing and strategy. Assuming you haven't given up entirely.

Who we’re for

Motormouth is crafted for:

Mid-career copywriters and content strategists looking to level up their skills (and their snark)
Marketing managers and directors seeking fresh approaches to brand storytelling (that don't involve the word "disrupt")
Founders and entrepreneurs who want to stand out without resorting to TikTok dances or adding “AI” to their tagline
Anyone tired of nodding along and hungry for real, proven strategies (and maybe some harsh truths)

Who’s to blame for this?

Motormouth is the twisted brainchild of Kieran Tie, a brand strategist with a pathological aversion to boring writing and a concerning caffeine habit. After years of watching great ideas die on the altar of "best practices," he decided enough was enough. It was either this or arson, and newsletters are more tax-deductible.

But this ain’t a one-man pity party. Motormouth is fueled by a growing community of writers, strategists, and creative troublemakers who believe that words still matter, despite all evidence to the contrary.

We’re proudly independent, supported by our equally jaded sister studio, Lede & Kicker, and a few sponsors brave (or foolish) enough to associate with us. (If that’s you, let’s have a word. We promise to use our inside voices. Most of the time.)

Join the revolution

If you're itching to break some rules, find your voice, and be part of a movement that's redefining brand writing (or at least complaining about it eloquently), you're in the right place. Welcome to Motormouth. Let's make some noise.

Got a story burning a hole in your brain? A brand voice the world needs to read? A rule you’re dying to smash? We want to hear it. Check out our pitch guidelines, and don’t hold back—Motormouth is no place for the timid. Or people who think "synergy" is still a cool word to use.