Motormouth

Motormouth: Brand writing with bite (not just bark)

The newsletter that bites back at boring branding.

Sick of soulless slogans and corporate cringe? Yeah, us too. Every Friday, we'll crash your inbox with an unsolicited dose of marketing reality. We dissect the good, eviscerate the bad, and offer begrudging advice on writing with bite. Sign up:

Featured Posts

Introducing Motormouth

Introducing Motormouth

Brand storytelling with bite (not just bark)

Kieran Tie
Kieran Tie

Some stuff we've written:

Introducing Motormouth

Introducing Motormouth

Brand storytelling with bite (not just bark)

Kieran Tie
Kieran Tie
Between the LinesBetween the Lines
Stop trying to fix your content—fix your processes instead

Stop trying to fix your content—fix your processes instead

Garbage in, garbage out.

Dominic Vaiana
Dominic Vaiana
For Your ConsiderationFor Your Consideration
Think every brand needs a blog? Think again.

Think every brand needs a blog? Think again.

Content creation is a craft—and, like any craft, you get what you pay for. That doesn’t mean you need a million-dollar budget to see results.

Dominic Vaiana
Dominic Vaiana
For Your ConsiderationFor Your Consideration
Yes, you can plug your product in blogs without being sleazy

Yes, you can plug your product in blogs without being sleazy

I remember talking to editors early in my career, anxiously asking “Am I being too salesy here? Are these product plugs too heavy-handed?”

Dominic Vaiana
Dominic Vaiana
The BylineThe Byline
The dying art of jingle writing

The dying art of jingle writing

Winning the lottery is obviously a nice dream. But commercial writing is a reminder that music isn’t just big wins or abject failures. It’s also a job, which has moments of pride and satisfaction.

Noah Berlatsky
Noah Berlatsky
For Your ConsiderationFor Your Consideration
Churnalism is killing content marketing. Here's how to fix it.

Churnalism is killing content marketing. Here's how to fix it.

Churnalism creates a race to the bottom where brands, agencies, and readers all lose.

Dominic Vaiana
Dominic Vaiana